DINGONATURA FOUNDATION DINGONATURA FOUNDATION
PROJECTS

DINGONATURA FOUNDATION

Naming
Brand essence
Positioning
Manifesto
Visual identity
Website
Content strategy
Partnership strategy
Design of proprietary projects
Activation plan

Dingonatura Foundation
A society that does not include other species is not inclusive. It is incomplete.

Dingonatura did not need a foundation. It already was one, even if it did not yet have a name.

The company, a national leader in companion animal nutrition, has always understood its work as a commitment that goes far beyond food. People, animals and the planet are part of the same ecosystem —one they have been caring for over the years through multiple initiatives, although until now these had been dispersed.

The challenge was to channel that commitment, give it structure and define a clear direction.

That is how the Dingonatura Foundation was born.

THE STRATEGIC APPROACH

We started at the beginning: defining its purpose, strategic pillars and priority causes.

We reorganised the projects they were already involved in and aligned them under a coherent narrative. From there, we built the brand from scratch: name, positioning, manifesto, tone of voice and visual identity.

But a brand is not just a logo. It is what it does.

That is why we activated the Foundation across all its touchpoints: website, social media, content, partnerships and even the development of proprietary projects, designed from a place of authenticity and impact.

THE SOLUTION

We started at the beginning: defining its purpose, strategic pillars and priority causes.

We reorganised the projects they were already involved in and aligned them under a coherent narrative. From there, we built the brand from scratch: name, positioning, manifesto, tone of voice and visual identity.

But a brand is not just a logo. It is what it does.

That is why we activated the Foundation across all its touchpoints: website, social media, content, partnerships and even the development of proprietary projects, designed from a place of authenticity and impact.

RealStories project RealStories project RealStories project RealStories project
RealStories project RealStories project

Because we live and coexist in a multi-species society.

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RealStories project RealStories project
THE IMPACT

The Dingonatura Foundation established itself as a benchmark in animal welfare and multi-species society. 8 proprietary projects launched in the first year. Strategic partnerships with 15 national and international organisations. More than 500,000 animals indirectly impacted.

The foundation moved beyond the pet sector and became an authoritative voice in multi-species inclusivity.

RealStories project RealStories project