PUIG – INVISIBLE BEAUTY
Editorial concept
Creative direction
Art direction
Copywriting
Photography
Craft collage and illustration
Design and layout
Production and printing
Turning Puig’s social action programme into a desirable editorial piece for an audience accustomed to the codes of luxury.
The beauty of art through a social lens. Treating every story with the same creative standards and editorial rigour as any luxury brand publication. And bringing it to life through craft: collage, painting techniques, digitised drawing and author-led photography.
With Voices for Change, we launched an editorial line: a limited-edition magazine built around Puig’s social action programme. An annual publication that explores major social issues that matter both to society and to the company. A piece designed to inspire and invite reflection.
Built through real stories full of human fragility on one side, and dedication and commitment on the other. Through interviews transcribed with emotion, portraits of ordinary people created with love and beauty, and collages turned into works of art. Realities shaped from the ground up and thoughts created from a balcony, coming together to amplify human impact.
Because, ultimately, if there is one thing social action and luxury have in common, it is the human touch. Whether through fragility or craft, both make it unique.
Voices for Change positioned Puig’s social action in an editorial territory previously unexplored within the beauty and luxury sector.
A publication people want to keep, share and read again.
