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Making people want to belong to the brand they work for.

HR Brand Solutions is Real Stories’ specialist line created to support organisations and Human Resources departments in aligning culture, brand and employee experience, making that experience relevant and meaningful.

We work with HR and Communication teams that need to evolve their employee value proposition, strengthen their bond with talent and translate corporate culture into a coherent, desirable and sustainable experience.

Estrategia de Employer Branding | Real Stories
(01)
THE CONTEXT

Today, attracting, developing and retaining talent is not only a matter of HR policies; it is also a matter of communication and experience.

People do not choose where to work solely because of employment conditions, but also because of:

— Purpose and coherence
— Real culture
— Experience and sense of belonging
— Coaching, projection, development and future

In this context, HR needs communication tools and employee experiences, not just management tools.

(02)
WHAT WE DO FOR HR DEPARTMENTS

We support HR teams in developing employer brand and communication, connecting strategy, culture, bond and contemporary culture.

We work on projects such as:

— Employer Branding
— Career Site
— New talent attraction campaigns
— Onboarding and employee integration experience
— Internal communication and cultural narrative
— Development and engagement brands
— Intergenerational projects

Always from a human perspective, aligned with the business.

(03)
OUR APPROACH

We apply the same strategic rigour as we do in external brand projects, adapted to the internal context of the organisation.

Our approach is based on:

— Listening to the organisation and its people
— Understanding the real culture, not just the desired one
— Translating values and purpose into concrete experiences
— Designing sustainable communication systems and activations
— Supporting implementation, not just definition

HR Brand Solutions helps make your campaigns desirable, build a genuine bond and strengthen your employer brand.

Brand Emotions applied to HR

Brand Emotions™ is a key tool within HR Brand Solutions for:

  • Defining a clear and shared emotional direction
  • Designing coherent employee experiences
  • Connecting better with new generations
  • Strengthening the bond and sense of belongingel vínculo y el sentido de pertenencia

BBrand Emotions™ brings depth, a shared language and emotional focus to HR projects.

Who it is for

See all People & Culture projects

If you are at a pivotal moment for your brand or business, let’s talk.
Every project begins with a good question.

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