LABASAD LABASAD
PROJECTS

LABASAD

Brand Essence
Positioning
Naming
Complete rebranding
Visual identity, web design and development
Student-centred UX/UI strategy
Audiovisual content

LABASAD
Online education can create a category of its own.

LABASAD was born as an online school, but from the very beginning it made one thing clear: it was not here to occupy a space, but to reinvent it.

In a context where digital education still carried certain prejudices, LABASAD set out to break down the barriers of online creative education with a radically different proposition: more human, closer and freer.

The goal was to move beyond the limits of both in-person education and conventional online learning, creating a new way of learning that kept the best of both worlds.

THE STRATEGIC APPROACH

This is how the concept ONLIVE was born: live training, in real time, with constant interaction between teachers and students, without giving up complete flexibility of access.

Study from wherever you want, whenever you want, while keeping the human contact that makes learning meaningful.

This combination became the starting point for rethinking its Brand Essence, a key document for defining the brand’s evolution. Like every living start-up, LABASAD is in constant review.

The new positioning called for an identity that could speak of its maturity, but also of its empathy.

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THE SOLUTION

Redefining its essence led us to a complete rebranding.

We chose a clean, modern graphic language that gave prominence to the name and strengthened its distinctive narrative.

A brand that does not shout, but makes itself heard. A brand that needs no pretence, because it is sustained by the quality of its proposition.

The website, as in every digital project, was not simply a showcase: it was the school itself.

That is why we designed a user-oriented site, placing students at the centre.

A space where they can showcase their projects, share their voice and see reflected everything that makes their experience unique.

We introduced moving visual elements such as gifs and animations to create an environment that never stands still.

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Free to create.

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THE IMPACT

LABASAD became a benchmark in online creative education. Enrolments increased by 420% in the two years following the rebranding. The brand expanded into international markets, including Latin America and the US.

ONLIVE became a category of its own, recognised within the education sector. The school stopped competing with traditional in-person and online education.

It created its own space.

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