PROJECTS

PUIG – CAREER SITE

Brand Essence
Naming
Strategic positioning
Visual identity
Manifesto
Communication strategy
Content
Complete graphic system

Career Site
Talent chooses cultures it recognises as its own.

One of the greatest concerns for any multinational today is attracting talent, especially in sectors such as cosmetics and fragrance, where beauty, innovation and creativity also need to be present in the way a brand shows itself to the world.

But making a company look attractive is not about filters or empty claims. It is about creating emotion, awakening feeling and generating real connections as talent moves through your digital space.

Puig needed its Career Site to be more than just another corporate asset. It needed to become a mirror in which talent could recognise itself before even arriving.

THE STRATEGIC APPROACH

We built on a key insight: people are not only looking for a job; they are looking for a place where they can feel part of something.

That is why 100% of the people featured on the website are real employees. Because no one represents a culture better than those who live it from the inside.

The production was not just a shoot: it was a brand experience for the employees themselves, strengthening their connection with Puig and resulting in a piece with soul, credibility and shared pride.

THE SOLUTION

We designed a communication matrix that combines the small and subtle with the large and remarkable. The aspirational nature of the industry with the authenticity of its people. The reputation of a major brand with the intimate truth of those who make it possible.

A digital employer branding exercise that does not speak like a brand, but like a person.

A website that turns talent attraction into something deeper: a mirror in which to recognise yourself, a space in which to project yourself, a voice that says, “you could be here”.

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RealStories project RealStories project

How to make talent attraction attractive and desirable.

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RealStories project RealStories project RealStories project RealStories project

THE IMPACT

Puig’s new Career Site became a benchmark for employer branding in the beauty and luxury sector.

Time spent on the website increased, as did the visit-to-application conversion rate. New employees also stated that the website had a decisive influence on their decision to apply.

The website stopped being a showcase for job vacancies and became an experience.