PROJECTS

FERTTY

Brand consultancy
Strategic positioning
Patient emotional journey
Clinical experience redesign
Wellness content strategy
Talks and events
Emotional well-being measurement system

Fertty Clinic
Empowering women.

Fertty didn’t need a campaign. It needed a truth.

When invited to take part in an agency pitch, we didn’t present a creative concept. Instead, we came with a preliminary diagnosis and an action plan for an in-depth brand consultancy process.

Because in a mature market, with more than 330 fertility clinics in Spain offering almost identical services, the difference isn’t in the technology. It’s in the emotional connection.

The challenge was clear: unless we could uncover what made Fertty unique, what human truth it connected with and why it could be considered superior, we couldn’t guarantee results. Especially in a sector where leads come at a premium.

THE STRATEGIC APPROACH

So we rolled up our sleeves.

We used old-school techniques like mystery shopping — yes, it’s tedious, but it works — and combined them with design thinking sessions to build empathy maps and understand the true emotional journey of a woman who wants to become pregnant:

“I’m digital. I’m unique. I want love. I want to take care of myself, be involved and truly live this moment.”

Fertty isn’t just a fertility clinic. It’s a place where women are empowered to experience motherhood on their own terms.

THE SOLUTION

Today, we’re much more than their agency.

At Fertty, there’s a sexologist. We organise talks, teach ovarian breathing techniques, share recipes that support fertility and, above all, measure success not only through outcomes, but also through the emotional well-being and stress levels experienced by women and their partners.

Because achieving pregnancy is a milestone. But going through the journey with awareness, confidence and love is what truly makes the difference.

We developed brand consultancy, strategic positioning, patient experience redesign, wellness content strategy, experiential activations and emotional impact measurement.

The power of motherhood

THE IMPACT

Fertty stopped competing for leads. Now it leads a community.

340% increase in organic leads
78% reduction in cost per lead
82% consultation-to-treatment conversion rate, compared with a 34% industry benchmark
NPS of 91 — the highest in the sector

Fertty became a case study in emotional employer branding within the healthcare sector.

Contenido sobre estimulación ovárica de Fertty Clinic

Seguimiento timelapse del desarrollo embrionario en Fertty Clinic

Timelapse del embrión, contenido clínico de Fertty Clinic

Fertty Clinic Empowering women.

THE STRATEGIC APPROACH

THE SOLUTION

The power of motherhood

THE IMPACT

Fertty Clinic
Empowering women.