FICTIO
Brand Essence
Strategic positioning
Visual identity
Brand narrative
Communication system
Guidelines
Fictio, a communication agency specialising in events, audiovisual content and experiences for the healthcare sector, came to us when it already had an outstanding reputation within the pharmaceutical industry. One of the best in the country. An agency driving new visual solutions and offering distinctive proposals.
The challenge was therefore a major one: to project the brand into the future in a meaningful and relevant way, in a context where 73% of agencies in the sector were promising exactly the same thing.
Like listening to music, we detected a unique creative pattern in its DNA. We added its values and personality to this, allowing us to draw a clear space in contrast to the competition.
The study of its clients, the insights we were able to extract from them and the trends we analysed gave us the right direction for the future.
While the competition spoke about technological innovation, Fictio humanises it.
A clinical, creative and intellectual exercise from which Humanizing Innovation was born.
We built a strategic positioning that balances science and humanity, rigour and creativity, data and emotion. Not as a contradiction, but as a complement.
We developed its complete Brand Essence, visual identity, brand narrative and communication system, projected ten years into the future.
Fictio stopped being just another agency. It became the agency that humanises innovation when the sector needs it most.
Fictio consolidated its leadership in the healthcare sector with a unique and differentiated positioning.
180% increase in tenders won during the first year post-rebranding.
Expansion into three new European markets.
Humanizing Innovation became a strategic brand asset and a benchmark for positioning in healthcare communication.
