From RSC to a Foundation with a purpose.


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The creation of a Foundation starting from the purpose, pillars, and causes, to its identity and communication.

Dingonatura, a national leader in pet food, has always gone beyond mere nutrition. From its inception, it has had a clear purpose of commitment to animals, people, and the planet. While actively supporting causes aligned with its activities, there was some dispersion. Hence, they proposed the creation of their own Foundation.

The first step was defining its purpose and causes as a foundation and aligning existing projects with them. From there, we defined and created the brand, the positioning inside the market, a manifesto, and an appropriate identity for it. We activated it through all its elements, such as the website and communication platform, social media, and even the creation and development of proprietary projects.