Back

From a skype about CSR to a late show with a social purpose.

CATEGORY

Communication
Content
Events
Foundations
Video

CLIENT

Evento Makers

A collective experience with an entertainment format that satisfies the desire to connect and belong.

66% of the global population claims that there is no longer a sense of community, and the truth is, they miss it. Brands now have more opportunities than ever to design experiences that foster connection on a larger scale

If we add to this sentiment, in a corporate setting, a theme that mobilize people such as social actions with a format like a late-night show, and broadcast it on a digital native platform where there can be streaming, live two-way participation, voting, and real-time results, the success is guaranteed.

This is what happens at the Makers event, a digital show with journalistic rigor, television-paced rhythm, and exceptionally high digital engagement.

Thus, we brought Puig’s ESG (Environmental, Social, and Governance) ‘Social’ to its Headquarters and all its branches; spanning over 30 countries, with more than 1,500 participants, and tons of hearts beating to the rhythm of a late-night show that connects with the essence of humanity.

A digital show with journalistic rigor, television-paced rhythm, and exceptionally high digital engagement.