Invisible Beauty is the social action brand sponsored by the Fundación Puig to implement its social initiatives.
Its purpose is to support projects that foster the transformation of society, with a focus on young people, as the future depends on them.
Making hidden beauty visible, based on a transformation with a view to the future. This was the key to the development of its identity. A brand defined by its forward-looking focus on tomorrow.
Colour was introduced as a representation element appealing to young people and the different social problems that they are trying to change.
And Puig employees’ commitment to and participation in the company's social action programmes was underlined.