Alábriga Hotel & Home Suites represents an innovative hotel concept that combines the intimacy and tranquillity of a home with an exquisite and personalised butler service. Its seafront location on the Costa Brava makes it truly unique, boasting the utmost in luxury.
A concept featuring this level of excellence called for perfection, beauty and simplicity. Hence, a mathematical, geometrical design was devised, whose perfect proportions yielded the beauty and exclusivity necessary.
The corporate blue evokes the waters of the Mediterranean, while the copper colour alludes to the treasures lost in that sea.
A personality in tune with the luxury and high society, attributes defining ultra-luxury hotels, together with the emotional benefits the target clients seek, prompted us to portray Alábriga as a unique venue at which to experience the Mediterranean’s heritage.
We brought back glamorous shots from the 50s on the Costa Brava and its scenery[JP1] , which attracted Salvador Dalí and Gala, Ava Gardner, Frank Sinatra, and even Truman Capote.
The luxury is in the exclusivity, the sea, the cliffs, the fishermen and their nets, the espadrilles, the wine and the toast with tomato, as Alábriga retrieved and embraced these signature local elements.
The Brand Book & Guidelines convey – through concepts, images, narratives and experiences – the essence of the brand, and provides the framework so that each and every action supports and builds on it.